Category: Featured

What You Need To Know About Black Hat SEO

When it comes to SEO there is a right way to do things and there is a wrong way. Blackhat SEO is a technique used to get higher rankings in search results that go against search engine guidelines. These are considered unethical and has a corresponding penalty from search engines. search engine optimization guide.

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Having your website on the front page of search results is vital for building a brand. Some of the known black hat tactics include keyword stuffing, buying links and low-quality content. In this article, we give you a search engine optimization guide so that you will know more about these tactics and avoid them at all costs.

Google penalizes black hat tactics because they want their users to have the best experience and get search results that are of the highest quality. Algorithms are updated on a regular basis in order to fight and penalize those who continue to use black hat.

White hat SEO is the accepted way of doing search engine optimization. Ethical tactics are used which takes into consideration terms and guidelines that search engines have set. White hat SEO focuses on providing the highest quality of content possible in order to attract more visitors to a website.

It is useful to learn about black hat tactics not only to avoid them but also to learn how they can be used to further enhance your white hat SEO tactics.

Keyword Stuffing
This refers to the practice of putting irrelevant keywords in a lot of places on your content. The aim is to manipulate the search engines so that a page will rank higher in the search results. Having too many variations of the same keyword does not give value to the user. These may include phone numbers that are not needed by the user and texts that contain locations a web page is trying to sell to.

It is quite easy to spot if keywords start sounding like a broken record, then that is a perfect example of keyword stuffing for you.

Cloaking
This tactic uses different pieces of content shown to users and search engines. The goal is for the website to rank for a variety of keywords that are really irrelevant to the content. Spam websites are notorious for doing this and they try to avoid crawlers from finding out the spam content they give to users.

It is ok to come up with different content that targets different groups of users. Your desktop website may have more content compared to your mobile version which is acceptable. Language may also be changed depending on the location being targeted.

Redirects
This tactic sends a user to a different URL than the one clicked on. A shady tactic to confuse a crawler to one page and other users to another page.

Highly trusted pages can be redirected to an irrelevant page so that rank position will be higher. The acceptable way of using redirects is when you are changing your website completely.

Low-Quality Content
This is a common strategy employed by black hat experts. Usually done by coming up with duplicate content and irrelevant content taken from other websites. You can’t add invisible keywords to your content. This is done by making the text color the same as the page background.

Bait and switch is also a black hat way of misleading search engines. Content is created on a topic that you want to rank for, once the page gets the ranking in the searches the content is changed to something else. This gives users a bad experience and this should not be practiced.

Now that you know about black hat SEO tactics, it is best to avoid them and start working on white hat SEO strategies that you can apply to your online marketing campaign

Best SEO Tools For Agencies

We can’t discount the importance of SEO in online marketing today. Getting free traffic to your website by ranking high in search engines is one of the goals of having good SEO. It’s just something that online marketing companies can’t live without.

Having a website alone is not a guarantee that your business will have success online. If customers don’t know that you exist, then no matter how good your product or service is it will all be useless if you can’t be found on search engines like Google or Bing.

With great SEO or Search Engine Optimization, your website will appear on the top search results which will lead to traffic going to your website. This is not just any ordinary traffic that you will get but visitors that are looking for the products and services that you offer.

Many business owners don’t have the time anymore to do their own SEO. It is good to know that there are a lot of great SEO marketing agencies that you can hire to work on your company’s SEO needs.

We need to be careful in choosing the right agency because there are a lot of scam agencies that don’t produce results. They are a total waste of time and money so better watch out for these types of agencies.

There are also a lot of SEO companies that use only ethical techniques like white hat strategies. In order to give good SEO services, these companies need SEO tools for agencies. We take a look at two of these tools, one is for link building and another tool is best for doing a website audit.

AuthoritySpy
One of the SEO tools for agencies that can help with link building. It looks for the top influencers in your niche and help you get connected. They claim to be the most powerful software in finding and analyzing people of influence on the internet.

You can do so much with your AuthoritySpy, we show the best features of the software:

-Find influencers by just entering a search term, thousands of results are pulled in just seconds after you press the “enter” key. Results can be further enhanced by the addition of authority rankings like “Klout Score.”
-Manage multiple projects by creating new ones in a specific niche that you are doing research on
-Get to export reports for a client or team member to a CSV file
-Save time and effort looking for influencers manually, AuthoritySpy can do the job for you.
-Get to know the top blogs in your niche or industry which is based on having a large audience and active followers.

Deepcrawl
One of the features of this software is the performance of a technical audit for your website. What sets them apart when it comes to website crawlers is the ease with which users can review historical data to know trends and issues.

Once you monitor progress, areas that need to be corrected will come up like server response errors, link errors, and empty pages in the website.

After you perform a crawl with the software, results will be reported so that you can see if there was an improvement in website performance or not. This shows if corrections made had an impact on rankings and traffic for your site.

Having the best SEO tools can help marketing agencies in providing the best SEO services for their clients. Clients should do their due diligence in choosing the right SEO agency that is best for them. Doing online research is one of the best ways to find out if these agencies are legit or scams

Should My Business Use a Free Press Release Service?

Businesses have a choice when it comes to getting a press release service. They can opt for paid and free.

 

Any new business can be tempted to try free distribution websites because they seem to provide easy PR techniques. However, PR professionals advise not to fall in this trap.

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What benefits you’ll get with free services? What is really free?

 

Free distribution sites are tempting, especially for startups and small businesses. They have little to no budget for press release distribution, but the fact that they are free makes them want to try this marketing strategy to gain a wider exposure and earn publicity.

 

Some experts treat these sites as “press release directories.” Sites that earn this reputation has a low rank on the search engines and are given a poor authority.

 

They are synonymous to PR spam. This can damage your ranking.

 

What are the cons of using a free service?

 

  • Some of them don’t distribute your releases. It’s only syndicated on their websites. If you think that you have saved a lot of bucks,
  • they will convince you to take an upgrade for a bigger fee to distribute your releases to other locations.
  • These sites place Google ads and outside links that may opt the visitors to click off your content. Some of the links may be from your competitors.
  • They don’t have customer service, which is hard when you have questions or follow ups.
  • They don’t provide analytics reports where you can monitor the performance of your campaign. You will be left guessing if it is hit or a miss.
  • You have to put a lot of effort, even if you hired them.
  • They don’t publish your content immediately.

Here is a list of 10 free distribution sites:

 

  1. 1888 PressRelease.com
  2. 24-7PressRelease.com
  3. Betanews
  4. Business Wire
  5. GGldir.com
  6. ClickPress
  7. Contactanycelebrity.com
  8. EboomWebSolutions
  9. Ereleases.com
  10. Express-Press-Release

If you decided to use a free website, don’t expect that you’ll have guaranteed results. They publish your content to sites, but less than the paid distribution companies.

 

PR experts advise to use paid distribution companies for press releases than a free site. They believe that the cost is worth the result you’ll be getting.

 

These companies have tie ups with a large network of reporters, influencers and news outlets. They have built relationships with them, that’s why you can expect to see your content on popular sites and locations. Your news is distributed in portals, databases, online news sites and search engines.

 

You can send them multimedia, such as images, video, infographics which add more value to your releases. You can also have access to social media and hyperlink features.

 

They have customer service that can accommodate all your inquiries and issues regarding the distribution. Your story can reach to journalists through RSS. Your story lands to the journalist who cover your industry.

 

If you’re a new business, you can take advantage of their writing service. They can advise you on the basics and have them write your release.   

 

Tracking the result of your campaign is important. With paid sites, you don’t need to ask them about it. They provide their clients with analytics reports where the key performance indicators or metrics corresponds to a value.

You’ll know if your release has a wide traffic, high clicks and media coverage. You’ll also know your leads, which sites your visitors came and other factors that affected your campaign.

 

Whether you choose a free or paid distribution service, make sure that you track the result of your releases. Decide which one can help you with your PR and marketing plans.

 

Don’t forget the saying, “you get what you pay for.”

How To Rank My Blog

Let’s get it right. Ranking a blog is not just about knowing all the intricacies of keyword search and Google’s algorithms and trying to use technical expertise to be number one. Blog ranking is first of all based on excellent blog production or excellent content conceptualization and good blog writing, regardless of the relevant keywords, or so it seems.

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The experts at HOWTOMAKEMYBLOG or Search Engine Optimization for Blogs have significant things to say that are truly worth noting. The goal is how to rank higher in Google. Organic traffic flows into the search engine of Google, and it’s free. People can discover your blog through the search mechanism.

What bloggers should know is that Google continually looks for new content by crawls on the internet, and then indexes the newly discovered content in its search results where it feels is appropriate. The media giant detects new content by following links, reading sitemaps, and looking at social media shares.

Since Google wants to please its millions of users, If someone uses Google to search for your blog, Google displays the most relevant and reputable content on top of its search results to answer any user’s query directly on the results page.

Meet Marko says there are no shortcuts, no easy ways and tricks, and scams that can get your blog to the top of search results. Although you can learn by buying SEO products, your primary focus has to be on the production of quality content, a long, hard way to the top of Google’s results and Google is evident on that. So how to rank your blog is how directly related to how to make high quality, relevant content that people will like, read, and later trust.

The higher the readers trust on your blog content and writing, the higher your blog will likely rank on Google’s pages, since the Google algorithm combined with artificial intelligence also reads the comments on your blog. Two essential elements are essential here. To get your blog content on top of Google’s search results, take care of the content relevancy of your blog and site reputation where your blog will be posted.

If you want your blog to rank higher on Google’s page, publish only incredible content that people care about, that visitors love and that honestly answers questions real people have. Reach out to influencers such as niche community admins, other bloggers, and journalists and get them to share and link to your content.

Don’t get obsessed with search engine optimization and backlinks that you neglect your target market and the content quality. Since Google algorithms evolve continually and change, don’t try to patch your blog to keep up with the latest algorithmic update. Don’t worry about the technical aspects of SEO and all about search engines and their algorithms.

If you trick your way up to the top of Google’s rankings using SEO, this will only make things worse for your blog. Worry how you are going to produce and publish great content, or high-quality content that could add value to the visitors. The bottom line is, generate high-quality blogs that people would love to read. Google will take care of the rest.