Month: April 2018

6 Metrics That Measure The Success of a Press Release Service

In any campaign, including press release distribution, you have to know how well it performed. Did you reach your target goals?

You have to track the performance of your campaign. It is your basis for your future activities. It is how you’ll know whether you need to change, adjust or delete something.

press release distribution

In hiring a press release distribution service, ask for tracking reports that give you these 6 metrics:

The amount of reads.

You have to know how many people have read your release. They should give you the number of reads per location.

The figure should also be accompanied by where the reads are coming from. Knowing which part of the world or country is interested in your story is a big opportunity for your business.

You’ll be able to target them the next time you launch a campaign. For instance, you receive higher reads with your release about your new product feature than the release about your new company CEO. This gives you a hint on what type of content resonates with your audience.

The number of clicks.

How many people are clicking on the links that drive to your website? This gives the impression that your release is interesting that it generates interest.

If you’re not reaching the number of clicks that you’re targeting, there may be a problem with how you place the hyperlink. Place the hyperlinks to a keyword that can drive the readers to click rather than “click here.”

Make sure that your call-to-action (CTA) is clear and engaging. If it is confusing, you may not generate your target clicks.

Source of traffic.

You need to know where the traffic is coming from. This information will give you information on how the audiences found your release.

You will also get which keywords are used by the audience to find you. Moreover, it also gives you the information on how much of the traffic came from the search engines. Knowing which keywords people use to find your content is important for your next releases.

Headline impressions.

The analytics report they give to you should contain headline impressions. It gives insights on the location of your release headline.

When your headline is found in numerous sites, it means that you have used the right keywords. If you have a good headline impressions score, it tells how good you are at crafting a headline that generates interest.

This is why you should spend some time learning how to write an attention-grabbing and interesting headline. It’s not enough that you just wrote one.

Review how you can write a compelling headline that generates interest. It should also be optimized for the search engines.

Is your CTA effective? One way to measure this is when you have a good rating for interactions.

Your readers should be able to follow what you ask them to do. If you want them to subscribe to your channel, did they subscribe? Did they sign up for newletters, watch your video clip or avail your 10 percent discount offer?

If they engaged with your brand, it measures how you gained their trust. Their interactions can provide you insights on what interests them and what actions they would take.

If you haven’t attained a good response from them, you better review your CTA or change your technique to increase their interaction towards your brand.

For instance, if you found that many shopping carts are left by your customers before checking out, design a tactic that will increase sales. You may send a follow up email offering them a 10 percent discount once they completed their purchase.

Social engagement.

Does your audiences liked, shared, retweeted or commented on your releases? You need to have an idea how well your audiences perceived your content on social media.

The information gives you details on the total number of people who shared your content on a number of social media networks, including Facebook, Twitter, LinkedIn and Google +.

If you are getting likes, but few shares and comments, you should think of tactics to improve your interactions with the audiences. Social media can help your release to go viral.

Viral releases have the potential to be on top of the search engines. As you gain followers on social media, you build awareness, engagement and boost your sales.

Other source : press release distribution and PR services

Different Types of Blog Writing

Blogs are pieces of writing based mainly on the author’s experience and knowledge about specific subjects. Blogs look into the qualities of a particular person, event, product, process, incident, or thing that the blogger writes for publication.

Blogs are usually published on blog sites or a website that specializes in specific topics that the blogger has written. Blog writers have some experience in writing, while some have undergone training in writing or have developed their innate talent in writing.

If you are not a writer and still want to create a blog, look for a writer who writes blogs, and convey to him or her your story, and the way you want the story to be written. In the long run, you will be able to write a blog for publication.

Blogs are more of feature articles rather than news articles. Since people read blogs that interest them most, blogs are written to satisfy the curiosity of readers regarding a particular topic. There are as many blogs as there are issues on this planet. We can classify blogs according to trends in blog sites.

News-oriented blogs. These type of blogs deal with current local and global issues that affect particular groups of stakeholders. The most common among the news-oriented blogs are political blogs and commentaries. Some blog writers also deal with disaster events while some write about fashion, actors and actresses and social events. However, such blogs, if not well written by a seasoned news writer could be subject to misinterpretation.

Travel blogs. These blogs are getting famous and more and more people who can write are into travel blog writing. Travel experiences of people are the ones that get more attention from readers. Readers are usually interested in a particular place, a beach or restaurant, a unique shop or just about any form of travel. Travel blogs are not only informative but entertaining as well.

Tech blogs. Technology blogs are written by people who have a good knowledge about technology in general and a specific product in particular. Examples of tech blogs are the different laptops in 2018 and how these laptops differ from one another regarding performance and price. Another is the features found in a new cell phone compared to other mobile phones in the market. Tech blogs can also appear in tech magazines aside from standard blog sites.

Garden and plant blogs. These blogs attract thousands of readers because of the popularity of backyard gardening, especially in the United States. Still, others go into more interesting areas like marijuana gardening, aside from planting herbal teas, culinary herbs, and other medicinal herbs. Selling these herbs online can bring unlimited income every year. Garden and plant blogs are one of the most popular blogs with a wide readership.

Financial blogs. This type of blog is getting the attention of more and more people because it could teach people how to save and invest money and how to spend one’s fortune. Financial blogs could be written by people who have extensive experience in financial planning and investment. Blogs about Bitcoin and the cryptocurrency trend have attracted more attention from readers.